Fractional CMO Services for Growth-Focused Technology and Manufacturing Companies | Schedule a Call Today!
Your Marketing Should Be Driving Revenue. If It Isn't — You Don't Have a Marketing Problem. You Have a Systems Problem.
You've invested in marketing. You may have a team, an agency, or both. But pipeline is unpredictable, and you're not sure what's working. I built the VAST™ Marketing Leadership System for exactly this — and I embed directly inside your business to fix it.
What Makes This Different
25 Years. Two Industries. One Framework. Measurable Results.
Most fractional CMOs have worked inside three to five companies. I founded and ran 97 Degrees West — a B2B marketing agency — for 17 years, serving technology and manufacturing companies from ambitious startups to industry leaders. I sold the agency successfully in 2019. Before that: senior marketing leadership at Lancer Worldwide and Clarus. Earlier still: top ad agencies supporting Fortune 1000 clients.
That depth of experience means when I walk into your business, I've already seen your problem — in dozens of variations. I don't diagnose by guessing. I diagnose using VAST™, a proprietary framework built from two decades of pattern recognition in the exact markets you compete in.
I don't consult from the sidelines. I embed directly into your team, align marketing with your revenue goals, and build the systems that make growth predictable — not accidental.
Brand Experience
Brand experience spanning growth-stage startups to global enterprises. Including 17+ years serving Fortune 1000 clients and manufacturing leaders."
One System. Every Engagement.
Marketing Leadership That Connects Strategy to Revenue
Every engagement — regardless of scope — is built on the VAST™ Marketing Leadership System. It's not a consulting framework. It's a diagnostic and execution engine built specifically for technology and manufacturing companies who are done guessing and ready to grow.
Strategy & Planning
Market Strategy & Planning – Align marketing initiatives with business goals for scalable, sustainable growth.
Positioning & Messaging – Clarify your brand and product voice, differentiate in the market, and connect with your ideal customer.
Budgeting – A well structured budget ensures resources are allocated strategically, allowing companies to invest in the right mix of brand-building, demand generation, and innovation without wasted spend.
Strategic Partnerships – Build and activate partnerships that expand market reach, strengthen brand visibility, and generate new revenue opportunities.
Demand Generation & Campaigns
Demand Generation – Combining targeted content, digital campaigns, account-based marketing, and sales alignment to engage buyers at every stage of the journey, moving them from interest to conversion with measurable impact.
Integrated Creative Campaigns – Drive unified, multichannel campaigns that deliver consistency and impact across every customer touchpoint.
Product Marketing – Translate product value into market demand by developing positioning, messaging, and go-to-market strategies that attract the right buyers. By aligning content, campaigns, and sales enablement, product marketing fuels demand generation—turning awareness into qualified opportunities and revenue growth.
Brand Marketing
Brand Architecture & Positioning – Define and clarify your brand’s structure, voice, and market position to ensure consistency and differentiation across technology and manufacturing verticals. This foundation creates alignment across marketing, sales, and product, making every touchpoint more powerful and effective.
Brand Messaging & Storytelling – Craft compelling narratives and visual identities that build trust, inspire loyalty, and connect with customers across every channel. Strong storytelling turns complex ideas into clear value propositions that drive both demand and long-term brand equity.
Team Leadership
Marketing Team Alignment & Development – Unite cross-functional teams around clear goals, KPIs, and processes while coaching talent to perform at their highest level. Ensures marketing operates as a strategic partner to sales, product, and leadership—not just as a support function.
Interim Marketing Leadership – Step in as an embedded CMO to provide executive-level guidance, structure, and decision-making while stabilizing and energizing existing teams. This hands-on leadership creates momentum, accountability, and confidence during times of transition or growth.
Events & Media
Event Strategy & Execution – Design and manage trade shows, conferences, and customer events that generate qualified leads, elevate brand presence, and create measurable ROI. From booth strategy to post-event follow-up, every detail is optimized for demand generation and impact.
Media Planning & Thought Leadership– Build integrated media strategies—earned, owned, and paid—that increase visibility and position your brand as an industry authority. Ensures your message reaches the right audiences across digital, print, and industry channels.
Sales & Revenue Alignment
Sales & Revenue Alignment– Bridge the gap between sales and marketing by creating shared goals, messaging, and processes that drive pipeline growth and conversion. Through integrated campaigns, sales enablement tools, and KPI alignment, I ensure both teams work in sync to accelerate revenue.
Sales Enablement Strategy - Equip sales teams with the right tools, content, and insights to engage buyers and close deals more effectively. From playbooks and pitch decks to campaign integration, I ensure sales has what it needs to convert demand into revenue.
About Fractional CMO
Let’s explore how I can help your
business scale smarter.
By embedding myself in daily operations, I stay ahead of market trends and customer needs—keeping your marketing relevant, agile, and impactful.
With deep expertise in technology and manufacturing, I understand complex market dynamics and design strategies that fuel growth. This cross-industry perspective positions me as a strategic partner who delivers solutions that drive measurable business results.
With a proven track record in technology and manufacturing marketing and as the founder of a successful brand marketing agency serving mid-market and enterprise clients, I bring strategic expertise tailored to companies navigating complex markets. My focus is on aligning marketing with business objectives to fuel sustainable growth and deliver measurable impact.
I specialize in addressing the challenges faced by growing SMEs in managing and leading marketing teams. By assessing team capabilities and aligning them with business goals, I provide strategic leadership and mentorship to foster growth and optimize performance. This ensures your marketing efforts are not just operational but transformative.
My approach combines strategic oversight with hands-on execution. From crafting comprehensive marketing strategies and exploring new markets to innovating products that align with business goals, I ensure every initiative is both strategically sound and tactically executed.
Resources
No Marketing Team?
No Problem.
If you don’t have an in-house team to execute the strategies we create, that’s not a problem. Over the years, I’ve built a trusted network of top-tier creatives and specialists who deliver exceptional results across every area of marketing. From broadcast commercials to trade events, my extended team brings the quality, professionalism, creativity, and budget awareness your business needs. Whether I’m mentoring your team or supplementing it with my trusted resources, I make sure your marketing initiatives are executed seamlessly and successfully.
