Your Marketing Should Be Driving Revenue. If It Isn't, You Don't Have a Marketing Problem. You Have a Systems Problem.
You've invested in marketing. You may have a team, an agency, or both. But pipeline is unpredictable, and you're not sure what's working. I built the VAST™ Marketing Leadership System for exactly this — and I embed directly inside your business to fix it.
What Makes This Different
25 Years. Two Industries. One Framework. Measurable Results.
Most fractional CMOs have worked inside three to five companies. I founded and ran 97 Degrees West — a B2B marketing agency — for 17 years, serving technology and manufacturing companies from ambitious startups to industry leaders. I sold the agency successfully in 2019. Before that: senior marketing leadership at Lancer Worldwide and Clarus. Earlier still: top ad agencies supporting Fortune 1000 clients.
That depth of experience means when I walk into your business, I've already seen your problem — in dozens of variations. I don't diagnose by guessing. I diagnose using VAST™, a proprietary framework built from two decades of pattern recognition in the exact markets you compete in.
I don't consult from the sidelines. I embed directly into your team, align marketing with your revenue goals, and build the systems that make growth predictable — not accidental.
Brands I've Served
From Fortune 1000 to growth-stage manufacturers and tech companies.
