Redefining Marketing
Where Innovation, Creativity, and Strategy Converge
What I Do
At Fractional CMO Services, I partner with businesses to navigate the rapidly evolving structure of marketing departments. As organizations shift to more agile, scalable models, I deliver Fractional Chief Marketing Officer (FCMO) services that combine innovation, creativity, and strategic expertise. With deep experience in traditional and digital marketing, I provide senior-level leadership on a part-time basis, helping businesses adapt and thrive without the cost of a full-time executive or extensive in-house team. By leveraging my network of specialized professionals, I craft impactful marketing strategies tailored to your unique goals, empowering your brand to grow effectively and stay ahead in this new era of marketing.
Why a Hybrid Approach?
I provide expert Fractional CMO leadership and comprehensive marketing services, offering a cost-effective way to drive growth and flexibility without the expense of a full-time executive or a large in-house team
Why You Can Benefit From Fractional CMO Services:
Marketing Leadership
You might have a marketing team, but do they have a strategic guide and mentor to help them deliver results that bring ROI? An FCMO can help provide that direction.
Marketing & Brand Strategy
Just like your business plan to help you succeed, you need a marketing strategy and platform that reaches customers and communicates the value proposition.
Experience
The marketplace is constantly evolving and you need someone who can help you understand when to jump in on a trend or avoid making costly mistakes with your marketing efforts.
Reporting & KPIs
Marketing doesn't exist without measurement. Otherwise you're just throwing darts at a board and hoping for the best. That won't cut it into today's competitive landscape.
Creative That Speaks
Every company can have great messaging these days, but do they? The most effective message is one that speaks to your defined high-value customers.
Media Planning and Buying
You can have the best product and message in the world, but if you don't have the right channels to break out from the pack you won't be heard.
Background
Hi, I'm Vera.
Nice to meet you! Let me share a brief overview of my career.
From leading corporate marketing for companies generating $100M+ in revenue to founding and growing my own advertising agency catering to mid- and enterprise-level clients, I have consistently driven impactful marketing initiatives that enhance brand awareness and deliver measurable results.
I specialize in solving the challenges companies face in managing and leading their marketing efforts. By assessing the strengths and weaknesses of marketing teams, I align them with business growth strategies and provide mentorship to foster department growth. My approach ensures that your marketing initiatives are strategically aligned with your business objectives, driving sustainable growth.
I dive into the day-to-day activities of marketing while keeping a sharp focus on overarching strategy. I craft comprehensive marketing strategies, identify and explore new markets, and develop innovative products that align with business goals. By immersing myself in the daily operations, I ensure that every initiative is strategically sound and tactically executed, driving tangible results. This hands-on approach allows me to stay attuned to market trends and customer needs, ensuring that the marketing efforts are always relevant, impactful, and aligned with the company's growth trajectory.
With extensive experience across a diverse range of industries, I have honed my expertise in manufacturing, finance, technology, and healthcare. This broad industry knowledge allows me to understand unique market dynamics and develop tailored marketing strategies that drive growth and innovation. My ability to navigate and leverage the specific challenges and opportunities within each sector ensures that my clients achieve their business objectives efficiently and effectively.
Ready to start the conversation? Fill out the form below and I'll be in touch directly.
Education & Memberships
Kellogg School of Management: Product Strategy
Color Management Group Member
Certified
Masters of Strategic Communications
Brand Experience
Services
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Strategy & Planning
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Positioning & Messaging
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Strategic Partnerships
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Budgeting
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Team Building and Mentoring
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Product Development Process
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Product Positioning and Messaging
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Tradeshows, Events and User Groups
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Demand Generation
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Media Strategy and Planning
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Sales Partnership and Support
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Executive Presentations
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Fully Integrated Creative Campaigns
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Graphics
Resources
Don't have a marketing team to execute the plans and strategies we develop for your business? That's OK!
We've curated a deep pool of tried and true resources throughout our careers that deliver on quality, professionalism, creativity, and budgetary control. Our team and these talented individuals have successful working relationships built on years of trust.
No matter the initiative, from broadcast commercials to trade events, we can lead and mentor your team or supplement with our resources to get results.
Let's Get Started
Leveraging decades of expertise in marketing, sales, and leadership, our agency focuses on growing B2B mid-tier companies.
As part of your team, I collaborate with the C-Suite to improve customer experiences, build effective teams, and maximize your budget.
I'm equipped for large projects, enhancing your company's capabilities.
Fill out the form below for a swift response to discuss how I can contribute to your success.
