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Services That Build Brands, Drive Demand, and Accelerate Growth

I combine executive-level strategy with hands-on execution—offering services that span positioning, demand generation, product launches, events, and creative campaigns. The result: marketing that doesn’t just look good, but delivers real revenue impact.

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Our Services

Marketing Leadership That Delivers Strategy, Execution, and Growth

At Fractional CMO Services, I provide more than just guidance—I deliver hands-on leadership that connects high-level strategy with real-world execution. From positioning and demand generation to creative campaigns and sales alignment, my services are designed to scale your business, strengthen your brand, and drive measurable results.

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Core Services

Strategy & Planning

I build comprehensive marketing strategies tailored to your business goals—whether entering new markets, launching products, or driving sustainable growth. Every plan is designed to align with revenue, brand, and market objectives.

Positioning & Messaging

Clear, differentiated messaging is at the heart of effective marketing. I help define and communicate your brand’s unique value, ensuring consistency across all channels and touchpoints.

Strategic Partnerships

I identify and develop partnerships that expand reach, strengthen brand equity, and open new opportunities for growth.

Budgeting

With executive-level oversight, I help you allocate marketing resources effectively, ensuring every dollar is tied to impact and ROI.

Team Building & Mentoring

Strong teams build strong brands. I recruit, structure, and mentor marketing teams, equipping them with the skills and frameworks they need to perform at the highest level.

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Image by Jason Goodman
Product & Market Growth
Product Development Process

I bring marketing into the product lifecycle, ensuring customer needs and market insights inform product design, positioning, and go-to-market readiness.

Product Positioning & Messaging

From launch to market expansion, I craft positioning that makes your products resonate with target audiences, driving demand and adoption.

Tradeshows, Events & User Groups

I design and manage impactful event strategies—creating opportunities for engagement, brand visibility, and community building.

Growth Marketing & Demand Generation
Demand Generation

I create scalable demand generation programs that fuel your pipeline—leveraging inbound, outbound, digital, and account-based strategies.

Media Strategy & Planning

With a balanced approach to digital and traditional media, I optimize campaigns for reach, engagement, and cost efficiency.

Sales Partnership & Support

I align sales and marketing to accelerate deal cycles—providing sales teams with the right tools, messaging, and campaigns to close business faster.

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Creative & Executive Leadership
Executive Presentations

I craft and deliver high-level presentations that communicate vision, progress, and results to boards, investors, and executive stakeholders.

Fully Integrated Creative Campaigns

I lead the development of campaigns that combine strategy, creative, and execution—ensuring cohesive messaging across all platforms.

Graphics

From pitch decks to campaign assets, I deliver design that enhances communication and strengthens your brand presence.

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Ready to Elevate Your Marketing?

Whether you need strategic direction, hands-on execution, or a trusted partner to scale your business—I'm here to help. Let’s connect and build a marketing engine that drives real growth.

Leveraging over 25 years of B2B expertise across technology, and manufacturing, Vera’s personal brand is anchored by the proprietary VAST™ Marketing Leadership System—a marketing framework that turns ambiguity into agility, teams into growth engines, and marketing budgets into measurable ROI.

Austin, Texas

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