If your SEO report still celebrates “we’re ranking #1,” but leads feel lighter… you’re not imagining it. Google’s AI Overviews are changing the deal: the search results page is becoming the destination , not the pathway to your site. And the data is getting worse fast. The numbers you need to know Ahrefs re-ran its CTR study using newer data and found that when an AI Overview appears, the top-ranking page sees ~58% lower CTR . Earlier Ahrefs research (April 2025) put that red
